APICS CSCP Exam Questions - Navigate Your Path to Success

Correct : C

Implementing customer relationship management (CRM) will enable a company to consolidate and integrate customer data. CRM is a software system that allows a company to collect, store, and manage all its customers' data in one place1. This data can include personal information, contact details, purchase history, preferences, feedback, and more. By consolidating and integrating customer data, a company can gain a holistic view of each customer, understand their needs and behavior, personalize their communication and offers, and improve their satisfaction and loyalty23. The other options are not as accurate or comprehensive as the correct answer. While CRM can also provide a customer portal for ordering, offer a standardized sales approach to all customers, and give salespeople access to real-time order information, these are not the main or only benefits of CRM. They are more specific features or outcomes of CRM, but they do not capture the essence of what CRM does for a company. CRM is more than just a tool for ordering, selling, or tracking orders; it is a strategy for managing and enhancing customer relationships23.

Correct : A

When lead time is short and demand is known for a product group, the best type of supply chain strategy to implement is continuous replenishment. Continuous replenishment is a supply chain strategy that aims to maintain optimal inventory levels by replenishing products or materials as they are consumed or sold1. It is based on the principle of pull-based production, where demand triggers supply, rather than push-based production, where supply anticipates demand2. Continuous replenishment can reduce lead time by eliminating the need for large and infrequent orders, minimizing inventory holding costs, improving customer service levels, and increasing responsiveness to demand fluctuations34. The other options are not as suitable for the given scenario. Matching demand with capacity is a supply chain strategy that aims to balance the supply and demand of products or services by adjusting the production capacity or the demand level5. It can reduce lead time by avoiding overproduction or underproduction, but it may not be feasible or cost-effective when demand is highly variable or uncertain. Theory of constraints (TOC) is a management philosophy that focuses on identifying and eliminating the bottlenecks or constraints that limit the performance of a system. It can reduce lead time by improving the throughput and efficiency of the system, but it may not address the root causes of lead time variability or uncertainty. Batch production is a production method that involves producing a set of identical products or materials in batches or lots. It can reduce lead time by achieving economies of scale and reducing setup costs, but it may also increase inventory levels, waste, and quality issues.