Salesforce Marketing Associate Exam Questions - Navigate Your Path to Success

The Salesforce Certified Marketing Associate (Salesforce Marketing Associate) exam is a good choice for Salesforce Marketing Associate and if the candidate manages to pass Salesforce Certified Marketing Associate exam, he/she will earn Salesforce Associate Certification. Below are some essential facts for Salesforce Salesforce Marketing Associate exam candidates:

In actual Salesforce Certified Marketing Associate (Salesforce Marketing Associate) exam, a candidate can expect 40 Questions and the officially allowed time is expected to be around 70 Minutes.
TrendyCerts offers 83 Questions that are based on actual Salesforce Marketing Associate syllabus.
Our Salesforce Marketing Associate Exam Practice Questions were last updated on: Mar 02, 2025

Sample Questions for Salesforce Marketing Associate Exam Preparation

Question 1

An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.

How should the associate troubleshoot this issue?

AEnsure the data extension is sendable.

BEnsure the data extension is testable.

CEnsure a data retention setting is enabled.

Correct : A

If an associate is unable to find a specific data extension when setting up an email broadcast using a Single Send Journey in Journey Builder, the first troubleshooting step is to ensure that the data extension is configured as sendable. A sendable data extension is one that has been set up with a clear relationship to a subscriber or contact record, allowing it to be used as an entry source for sending emails.

This setup includes specifying a field in the data extension that relates to the subscriber key or contact key in Marketing Cloud, enabling the platform to link each record in the data extension to an individual subscriber or contact for email sends.

Options Selected by Other Users:

Question 2

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.

How should the marketing associate accomplish this?

AUse the customer base data extension as the target and the gold tier data extension as excluded.

BCreate a random data extension and suppress gold tier members from the customer base data extension.

CUse a data extension that includes only tiered members that opened the previous email.

Correct : A

To avoid resending an email announcement about a new shoe to gold tier members who were informed last week, the marketing associate at Cloud Kicks should use the customer base data extension as the target audience and exclude the gold tier data extension from the send. This approach ensures that the communication is sent to the entire customer base except for those who are part of the gold tier segment, preventing overlap and redundancy in messaging to the gold tier members.

This targeted and exclusionary strategy is a best practice in email marketing, allowing marketers to finely tune their audience segments to deliver relevant and timely content without unnecessary repetition to certain groups.