Scaled Agile SAFe-APM Exam Questions - Navigate Your Path to Success

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The most important planning question for primary research is what will be asked, because this determines the type, quality, and relevance of the data that will be collected. The research question or hypothesis should be specific, narrow, and discoverable through primary research methods, and it should align with the research purpose and objectives. The research question or hypothesis guides the choice of the research medium, the sample size and selection, and the data analysis and interpretation.

What is Primary Research?: This article from Purdue OWL defines primary research and explains the steps and considerations involved in planning and conducting primary research.

10.3: Planning Your Primary Research Project: This article from Humanities LibreTexts provides some tips and examples on how to plan a primary research project, including defining the research question or hypothesis, choosing the research method, and designing the research instrument.

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According to the SAFe Agile Product Management APM (6.0) documents and learning resources, market segment value is the total value of a specific market segment for a given solution. It is calculated by multiplying the number of potential customers in the segment by the average revenue per customer and the expected market share. The expected market share depends on several factors, such as the value proposition, the competitive advantage, and the number of existing competitors. Therefore, the number of existing competitors is a factor that must be included when building a model of market segment value.

Agile Product Management - Scaled Agile Framework

Customer Centricity - Scaled Agile Framework

5.4 Essential Factors in Effective Market Segmentation